BO Blogger Outreach
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Manual blogger outreach · since 2017

Blogger outreach services chosen by 200+ SEO agencies.

We run manual outreach campaigns that place your links on real blogs and publications in your niche. Every site is checked for organic traffic before we pitch, every placement is negotiated by hand, and you get a full report of what went live and where.

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12k+
editorial placements
2,400+
vetted blogs
15+
niches
2017
since

Trusted by in-house teams and agencies at brands including

Why outreach matters·1

Most link building fails for four predictable reasons.

Blogger outreach done properly avoids each of them. Here is what separates a link that lasts from one that gets ignored, devalued or penalised.

01

Templated pitches get ignored

Editors spot a copy-paste pitch instantly, which is why blast outreach lands reply rates in the low single digits. We research each blog and write the pitch for that editor — that is what gets a reply.

02

Cheap links come from sites no one reads

A link on a site with no organic traffic passes almost nothing and can be devalued later. We only pitch blogs with real traffic and a genuine audience, and we check the numbers before we reach out.

03

PBNs and link farms put the whole domain at risk

Private blog networks and link farms can rank you fast and sink you later. Every link we place is on an independent editorial site, so there is nothing for an algorithm update to catch.

04

In-house outreach eats your team's time

Prospecting, pitching and chasing replies can take a marketer most of the week for a handful of links. Hand the outreach to us and your team gets that time back while links keep landing.

05Pricing

Pay per placement, priced by domain rating.

Every link is a manual editorial placement. Price scales with the blog's domain rating and traffic — no retainers, no minimums.

DR 20–29
$25
per placement
DR 30–39
$45
per placement
DR 40–49
$75
per placement
DR 50–59
$120
per placement
DR 60–69
$190
per placement
DR 70+
$290
per placement
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Volume and managed-campaign pricing available — just ask.

What we do·2

Blogger outreach, end to end — from prospecting to live link.

Six services that cover the full outreach workflow. Run them as a managed campaign or pick the pieces you need.

1

Manual blogger outreach

We research blogs in your niche by hand and write each pitch for the specific editor — no automation, no spun templates. Slower than a blast campaign, and the reason editors actually reply.

hand-pitched · per-campaign
2

Guest posting on editorial blogs

Full guest posts on blogs with real organic traffic — topic agreed with the editor, content written to their guidelines, your link placed in context. We check each site's traffic and relevance before pitching.

written & placed
3

Niche edits & link insertions

Contextual links added to existing articles that already rank and pull traffic. Often quicker than a guest post and stronger, since the page already has authority of its own.

contextual insertions
4

Digital PR & link earning

Story-led campaigns that earn coverage and links from publications and larger blogs. We build the angle, pitch the journalists, and turn the interest into placements.

story-led campaigns
5

Content creation

Articles written by people who know your subject and the blog's audience, to the publisher's standard. Each piece is written to be accepted on its own merits, with your link in context.

native-quality writing
6

Managed link building campaigns

A full monthly programme — strategy, prospecting, outreach, placement and reporting — run as one managed service. You sign off the sites; we do the pitching and send a steady stream of live links.

managed monthly
How it works·3

A campaign moves through four clear stages.

From the first strategy call to live links and a transparent report — here is how a blogger outreach campaign runs with us.

01.
01
01

Strategy & targets

We agree your goals, niches and the kind of blogs worth pursuing, then build a target profile around topical relevance, traffic and authority.

02.
02
02

Prospecting

We hand-research blogs that fit the profile, verify their organic traffic and audience, and shortlist the publishers worth pitching.

03.
03
03

Outreach & negotiation

We pitch each blog ourselves, agree the topic and placement, and handle the back-and-forth so none of it lands on your desk.

04.
04
04

Placement & reporting

Content is written, the link goes live in context, and you get a clear report with live URLs, anchors and the metrics behind each placement.

The approach

What good blogger outreach looks like

Blogger outreach is often sold as a numbers game — send more emails, win more links. It does not work that way. Editors spot a templated pitch in seconds, and the sites that publish anything for anyone are the same sites that pass no value. The outreach that works comes down to research and relationships: finding the blogs that matter in your niche and pitching them something worth running.

That is how we run every campaign. We research prospects by hand, check each blog for real organic traffic and an active audience, and write every pitch for that specific site instead of blasting a list. When a placement lands, it is because the topic fit the blog — and the link sits in content people actually read.

Links earned this way hold up. Placements on independent blogs build topical authority and send referral traffic, and because none of it relies on a private network or an obvious paid-link footprint, there is nothing to unwind later. It is slower than buying links in bulk — and it is still working months after the cheap links have been devalued.

06/What clients say

Teams that stopped chasing blogs themselves.

"The links read like normal editorial because that's what they are. They got us onto blogs we'd been chasing for a year."

Rachel Donovan, Head of Growth, Stackline

"What sold me was the vetting. Every site came with traffic numbers and a reason it fit our niche, so I wasn't signing off links blind."

James Whitfield, SEO Manager, Northwind SaaS

"They took the whole outreach load off my team. We sign off the sites, they do the pitching, and the report shows exactly what went live."

Aisha Rahman, Marketing Director, Brightline Health

"We white-label their outreach for our clients. The quality's consistent enough that I'm comfortable putting our name on it."

Carlos Mendez, Founder, Mendez Digital

Common questions·4

What clients ask about blogger outreach.

The questions that come up most often when teams brief a blogger outreach campaign.

1 What is blogger outreach?
Blogger outreach is the practice of building relationships with bloggers and editors to earn placements and links on their sites. Done manually, it means researching relevant blogs by hand, pitching each one personally, and agreeing genuine editorial placements — rather than buying links in bulk or running automated networks. It is the most durable form of link building because the links sit on real sites with actual readers.
2 How is this different from buying links?
Bought links typically come from sites that exist to sell links — little traffic, thin content, and high risk when an algorithm update lands. Manual blogger outreach places your brand on independent editorial blogs with genuine audiences, through relationships rather than transactions. The result reads naturally to readers and to search engines, and it holds its value over time.
3 What kind of sites do you place on?
Real editorial blogs and publications with demonstrable organic traffic, an engaged readership and topical relevance to your niche. Every prospect is vetted for traffic, content quality and audience before we pitch, and you approve the target profile up front. We never place on private blog networks or link farms.
4 How long until links go live?
Niche edits into existing articles are usually quickest; full guest posts take longer because content has to be written and approved by the publisher. Most campaigns begin delivering placements within the first few weeks, with a steady cadence after that. Timelines depend on niche and the level of editorial standards involved.
5 Do you write the content?
Yes. Our writers produce articles built for the host blog's audience and editorial standard, with your link placed in context rather than bolted on. You can review content before it is submitted, and we follow each publisher's guidelines so the piece gets accepted.
6 Which niches do you cover?
We run campaigns across B2B, SaaS, fintech, health, ecommerce, travel, legal and more. Topical relevance is central to how we prospect, so the blogs we pitch genuinely match your subject rather than being generic high-authority sites with no connection to your category.
7 How do you report on placements?
Every campaign comes with a clear report: live URLs, anchor texts, and the key metrics behind each host site so you can see exactly what was delivered and why each blog was chosen. You see where every link landed.
8 How do I get started?
Register your details and we will be in touch to scope a campaign around your goals, niches and budget. There is no obligation — the first conversation is about understanding what you need before any work begins.
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Tell us about your goals and we will scope a campaign.

Register your details and we will scope a campaign around your goals. No obligation — the first call is just to understand what you need.

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